Friday, April 29, 2011

MKT, MKS, MKZ, MKX and the Navigator Sales in the USA

Lincoln says that 72 percent of MKT three-row crossover buyers and 62 percent of MKX two-row crossover buyers have opted for all-wheel drive, while 62 percent of those that chose the large, truck-based Navigator did the same. These numbers drop when it comes to Lincoln’s sedan range as 46 percent of MKS and 25 percent of MKZ sedan customers ticked the all-wheel drive option


Not to be outdone by GM and its Cadillac brand, which had recently published some fresh statistics about its all-wheel drive model sales in the States, Ford’s Lincoln division came out with a similar announcement to increase awareness and do some show off. Ford’s premium brand offers all-wheel drive as an option on all five models of its range, including the MKT, MKS, MKZ, MKX and the Navigator.

So far this year, .

"We're seeing the number of customers choosing all-wheel drive increasing steadily as drivers appreciate the benefits," said C.J. O'Donnell, Group Marketing Manager for Lincoln.

"More than half of our crossover customers are enjoying the reassurance that all-wheel drive delivers, such that once they have experienced it, they don't want to give it up. We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future."


PHOTO GALLERY