Audi New A6 Avant Video

It’s not uncommon these days for certain companies to reproduce (or at least try to) the styling and/or the available technology features of Germany’s finest carmakers but this time we have a story that turns the tables the other way around. In mid-May, Audi aired a new commercial for the just launched A6 Avant in its home market. The ad shows the executive station wagon model cruising through streets of a German city as a version of Eminem's "Lose Yourself" song plays in the background.

If you watch the commercial in the video after the jump and it reminds you of Chrysler’s “Imported from Detroit” ad for the new 200 sedan from this year's Super Bowl event, rest assured you are not alone.

"It is absolutely shocking," said Joel Martin, manager of Eight Mile Style, the company that handles the song licensing for Eminem. "We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign,” Martin added.

Chrysler also believes that the Germans copied their commercial. “Apparently someone believes that the definition of copyright laws is the right to copy others' materials," said Gualberto Ranieri, a Chrysler Group spokesperson.

Eminem’s publisher Eight Mile Style released a statement saying that it will send a cease-and-desist order to Audi while it will also seek damages from the German carmaker.

Sources: Freep & Autonews , Via: Autoblog

VIDEO: BMW X3 vs. Audi Q5 in an all-wheel drive man-made hill climb

Who would have thought that BMW's all-wheel drive systems were enough to shame Audi's famous quattro system? Not the average consumer, that's for sure (though BMW certainly has had enough time to get it right). BMW, which has actually been making AWD cars for the past 25 years, has decided to begin more aggressively targeting consumers who live in harsher climates.

According to this video, BMW's xDrive is vastly superior to Audi's quattro - at least when driving up metal inclines built by BMW... In the clip, we get a glimpse at what appears to be some sort of BMW press event and a hill climb-off between two small-ish diesel-powered premium soft-roaders: Audi's Q5 and BMW's X3.

Although the X3 depicted here may not be the first pick on a lot people's lists, the comparison below is just used as an example. After all, xDrive is now available on a variety of products in BMW's lineup. Could it be that BMW has bested Audi at its own game?

By Phil Alex

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EXCLUSIVE: 2007 Audi S3 Videos

Carscoop brought you the first official and…unofficial pics & info on Audi's 2007 S3 (Click here for more: Exclusive News, Unveiling & Official Press Release & Pics). Now its time for Carscoop to give you yet another exclusive on Audi's 265 Hp S3 2.0 TFSI Quattro model, this in the form of two videos !

Equipped with an upgraded version of VW Golf GTI's 2.0 TFSI, the 265 Hp 2007 Audi S3 needs a mere 5,7 sec to accelerate from 0 to 100 km/h (62 mp/h)

Fifth Gear test's 2007 Audi TT. Can it beat the Cayman?

Without doubt, the last Audi TT had the looks, but it wasn't much fun to drive. The German’s knew this so they promised to make to make things right with the second generation model. The 2007 TT's a bit bigger, a bit lighter and it has new magnetic dampers - like Ferrari’s 599. Tom Ford from 5th Gear flew to Austria to find out if they're right. via: Autoblog.it

2007 Audi TT Commercial “Pure Energy”

This is Audi’s new TT commercial. Nothing inspiring in my opinion, just the usual cold blooded German high tech & engineering promo in the vid. Pity, they could have done something a bit more warm hearted or -even, amusing. What the heck, it’s a damn nice looking and seriously fast coupe and not your granny’s Toyota for crying out loud!