Chrysler's “Imported from Detroit” campaign that began airing during the Super Bowl earlier this year and continued with several more spots later on, has grasped the interest of viewers and consumers alike.
Unfortunately for Chrysler, it has also caught the attention of the Made in the USA Foundation, which filed a complaint with the Federal Trade Commission against Chrysler's claims for false advertising. And it’s not only Chrysler as the non-profit consumer group is also targeting Ford for the same reason.
While the original "Imported for Detroit" ad showed the Chrysler 200 that is made alongside the Dodge Avenger in Michigan's Sterling Heights Assembly Plant, the automaker aired several commercials with the new 300 that is built in Canada.
