Mitsubishi Plans to Drop 1,000 MiEVs to Illinois Town

While some carmakers are trying to endorse pure-electric vehicles as being different and new, others like Mitsubishi are taking a different approach promoting them as the "new normal".

That's the name of Mitsubishi's latest marketing campaign, which will see the Japanese auto manufacturer flooding a quiet Midwest town called –wait for it- Normal with 1,000 MiEV electric cars.

In addition, Mitsubishi will help install a high-tech EV charging infrastructure comprising of 30 ultra-fast Level 3 quick charge "refueling" stations spread across the town.

"Normal EVTown is a community that is embracing new technology in an environmentally sound way," says Chris Koos, Mayor of Normal, Illinois. "It is a way of imagining the future and Normal is that future."

Before you pack your bags and head to find the Midwest town that is situated amid the cornfields of Illinois, learn that Mitsubishi won't be giving up the cars for free. Instead, it will make 1,000 out of a total of 15,000 units readily available to the town's residents who won't have to get in line (or so to speak…) to buy the MiEV.

What Mitsubishi avoids to say in the promotion is that the tiny pure-electric model will reach showrooms in November with a starting price of $27,990, which can drop by as much as $7,500 to $20,490 after government subsidies.

Bigger is Better: Mitsubishi's US-Spec Wide-Bodied i-MiEV Revealed Ahead of LA Show

These are the first official photos of the North American version of Mitsubishi's i-MiEV all-electric city, which will have its world premiere at the Los Angeles Auto Show, to be held from Wednesday, November 17 to Sunday November 28.

Even though big ideas can come in small packages, for most things in America, consumers believe that "bigger is better" and "better is bigger". And seeing what happened with Mercedes-Benz and its Smart Fortwo mini, Mitsubishi decided to "fatten-up" the North American version of the i-MiEV, and make it bigger than its Japanese- and European-spec counterparts.

"[The i-MiEV] features an enhanced, enlarged body structure to secure plenty of space for four adults and better meet the expectations of U.S. consumers," said Mitsubishi in a statement.

With this and that, the wider and longer US-Spec i-MiEV measures 3,680 mm / 144.9" (+258mm or +9.8") in length, 1,585 mm / 62.4" (+110mm or +4.3") in width, 1,615 mm / 63.6" (+5mm or +0.2") in height.

In addition to the larger frame, the North American-spec i-MiEV gets a new set of front and rear bumpers as well as some interior changes.

Mitsubishi has not yet released details on the U.S. model's electric-drivetrain. The smaller JDM version of the plug-in EV is powered by an electric motor with 64HP (47kW) and 180Nm (132.8-lbs/ft) of maximum torque, driving the rear wheels. A full charge of the lithium-ion batteries is said to offer a driving range of up to 100 miles or 160 km.

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