Mitsubishi Plans to Drop 1,000 MiEVs to Illinois Town

While some carmakers are trying to endorse pure-electric vehicles as being different and new, others like Mitsubishi are taking a different approach promoting them as the "new normal".

That's the name of Mitsubishi's latest marketing campaign, which will see the Japanese auto manufacturer flooding a quiet Midwest town called –wait for it- Normal with 1,000 MiEV electric cars.

In addition, Mitsubishi will help install a high-tech EV charging infrastructure comprising of 30 ultra-fast Level 3 quick charge "refueling" stations spread across the town.

"Normal EVTown is a community that is embracing new technology in an environmentally sound way," says Chris Koos, Mayor of Normal, Illinois. "It is a way of imagining the future and Normal is that future."

Before you pack your bags and head to find the Midwest town that is situated amid the cornfields of Illinois, learn that Mitsubishi won't be giving up the cars for free. Instead, it will make 1,000 out of a total of 15,000 units readily available to the town's residents who won't have to get in line (or so to speak…) to buy the MiEV.

What Mitsubishi avoids to say in the promotion is that the tiny pure-electric model will reach showrooms in November with a starting price of $27,990, which can drop by as much as $7,500 to $20,490 after government subsidies.

DAMD goes Low-Key with Mitsubishi Outlander Sport [RVR / ASX]

In what could be one of the most subtle proposals to come out of the DAMD tuning shop yet, the Japanese aftermarket company presented a rather tasty styling kit for the new Mitsubishi Outlander Sport, which as you probably already know, is called ASX in Europe and RVR in Japan.

DAMD's modifications include an aero/styling kit with a front lip spoiler, side sills a central rear apron with add-ons on both corners of the bumper, and a roof spoiler. All parts can be ordered in the same color as the rest of the car or in a matte black finish, which looks pretty cool on the white Outlander Sport pictured here.

The tuning firm also adds a sports exhaust and the option of 19- or 20-inch alloy wheels from Crimson wrapped around 245/35R Bridesgtone tires.

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